Morecambe Privacy

1. Information Morecambe Collects

Morecambe collects and processes several types of personal information, including:

2. How Morecambe Uses Your Information

Morecambe uses your personal information for the following purposes:

• Morecambe Services (Contract Fulfilment):
  • Processing and managing Morecambe vehicle bookings and rental agreements. Verifying your identity and confirming you meet our hire requirements. Coordinating vehicle collection and return procedures. Processing payments and managing deposits and charges.
• Morecambe Communications (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, updates and key information about your Morecambe rental. Responding to your inquiries and offering customer support. Informing you of changes to our services or policies for Morecambe bookings.
• Morecambe Marketing (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates relating to Morecambe where you have given consent or where we have a legitimate interest. You can opt out at any time.
• Morecambe Service Improvement (Legitimate Interest):
  • Analyzing website usage to improve user experience and functionality for Morecambe. Conducting research to improve Morecambe's vehicle fleet and services.
• Morecambe Compliance (Legal Obligation):
  • Meeting Morecambe's legal, regulatory and tax obligations. Detecting fraud and maintaining the security of Morecambe's services. Resolving disputes and enforcing Morecambe's terms and conditions.

3. Morecambe Information Sharing

We may share personal information with Morecambe:

• Morecambe Providers: Third-party companies that help Morecambe deliver its services, such as payment processors, IT support providers, and maintenance contractors. These providers are contractually bound to protect your data.

Morecambe does not sell your personal information to third parties for marketing purposes.

4. Data Security — Morecambe

Morecambe applies appropriate technical and organisational measures to protect your personal information from unauthorised access, alteration, disclosure or destruction. These measures include encryption, access controls, secure servers and routine security assessments. No internet transmission or electronic storage can be guaranteed to be completely secure.

5. Data Retention (Morecambe)

Morecambe retains your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting or reporting obligations. Retention periods depend on the category of information and the context of processing.

6. Morecambe Rights

Under UK data protection law, Morecambe residents enjoy these rights:

• Morecambe Access Rights: Request a copy of the personal information Morecambe holds about you.

To exercise these rights, please contact Morecambe using the details below.

7. Cookies and Tracking on Morecambe

Morecambe's website uses cookies and similar technologies to improve your browsing experience, analyze site traffic, and personalize content. You can manage your cookie preferences through your browser settings.

8. Morecambe Updates

Morecambe may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised Last Updated date. We recommend you review this policy regularly.

9. Contact Morecambe

For questions about this Privacy Policy or Morecambe's data practices, please contact us: